NEW LEARNINGS: How Unipads Can Serve More Indian Communities with Reusable Sanitary Pads

Exploring the Scope of bringing Behavioral Changes and Improvements Team Unipads welcomes all our readers to this new blog.

We are extremely happy with the love you showed for all our earlier blogs that mentioned the hard work of Unipads, TGB Group and Saath NGO, while successfully distributing FREE Reusable Sanitary Pads across various rural and tribal areas of Gujarat.

BUT THIS TIME IT'S GOING TO BE DIFFERENT! Today, we’ll highlight all the behavioral changes and improvements that Unipads must think upon, for reaching across more areas of India. So, with all honesty, here we bring to you 12 Good Changes that Unipads-TGB Initiative taught us over a period of 1 Year.

Come let’s start.

1. EXPAND 1 YEAR CHALLENGE: Our first successful initiative with TGB Group, focused on serving young school girls of rural areas of Gujarat, within a timeline of 1 year. But we realized that this initiative can work wonders if we cover several more areas in 3-4 more years.

2. REPORT COLLECTIONS: Our volunteers reached out to school girls and helped them understand all the benefits of Reusable Sanitary Pads. But we have to agree that until the girls really form the habits of maintaining hygiene and using reusable pads often, we should spend some time to revisit them for report collections.

3. TIME TO TIME TOUCH: Villages don’t have enough medical facilities and awareness on good hygiene practices, so here we need to ensure that Unipads team establishes frequent connections with the young school girls and women.

4. TAKE FOLLOW UP: After the Reusable Sanitary Pads finish their lifetime i.e. 60 washes or 12 months, whichever is earlier, we should collect more information to learn about the behavioral changes among school girls. In fact, we must also plan to take follow up with them after every 6 months.

5. BRING MORE INNOVATIONS: Unipads should analyze the Market Competition and invest more time and efforts on R&D of new menstrual hygiene products. We will have to launch new products after testing them on top hygiene benchmarks. In short, Unipads needs to get advanced and put an eye on the markets.

6. MORE AWARENESS SESSIONS: Just like we prepared our awareness sessions and educational materials in local languages of Gujarat, we also need to boost our efforts to bring them in more regional languages of other states. This will help us expand this noble initiative among more underprivileged communities of India.

7. MOTIVATE VOLUNTEERS: Volunteers of Unipads and Saath NGO did a wonderful job by spreading this initiative of FREE Distribution, across far off areas. And we need to partner more frequently with these women volunteers who are now highly groomed, to implement this program among the village schools.

8. APPOINT LOCAL POCs: Unipads should partner with more Volunteers who will act as Person Of Contact for far away villages and tribal areas.

9. REWARD INFLUENCERS: Teachers, ASHA Workers, Gram Sarpanch (Ladies) need to be associated, for amplifying the scope of FREE Distribution initiatives. But, we also need to confer them with achievements, milestones as well as family gifts that will act as rewards for their efforts.

10. SPOT MORE COMMUNITIES: The 1 Year initiative by TGB and Unipads, is complete in Gujarat. Now we should spot more communities and sponsor more outreach programs for the next 2-3 Years in more states.

11. Word-Of-Mouth PROMOTION: We have to instil confidence in school girls for helping other young girls, who really need knowledge on menstrual hygiene and Reusable Sanitary Pads.

12. EMPOWER SCHOOL GIRLS: Habits of elders are tough to change, that’s why school girls are encouraged in the first place. Community acceptance is low because of less education and awareness. Whereas school girls are getting educated on new things. But still, there's no one to tell them about new practices. So, we need to serve more to the underprivileged school girls.

BONUS LEARNING: Spread Awareness Beyond Our Own Products. Not just Reusable Sanitary Pads by Unipads, but our awareness sessions must show more demos about other menstrual hygiene products that have now come up in the markets. This helps us to bring price awareness among the women and school girls of rural India. And in turn, this even helps them explore other alternatives.


We are sure that these points will act as our Guiding Force for undertaking newer initiatives in the near future, across more states of India. And we wish to hear your reviews too.

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